Nippon Paint, Asia's No. 1 Paint Brand, is once again elevating the experience of personalized painting by becoming the first paint brand in Thailand to harness cutting-edge AI technology to develop two solutions: Nong Nippon and Colour Design, intelligent color assistants that provide consultation and translate every color inspiration into reality 24/7, addressing the needs of both B2B and B2C customers, reinforcing its position as a leader in color innovation designed for you.

Mr. Watchara Siririthichai, General Manager of Nippon Paint Decorative Coatings (Thailand) Ltd., stated that Nippon Paint is the first and only Japanese paint brand with a history spanning over 140 years. Despite its long-standing legacy, Nippon Paint continuously adapts and evolves to stay ahead in the modern world, guided by the principle of innovation with heart and a customer-centric approach. This commitment ensures that the brand is dedicated to providing exceptional service and creating unique experiences for customers at every touchpoint by incorporating the best innovations to facilitate their needs.

Recently, Nippon Paint has moved forward with plans to develop solutions that cater to customer service 24/7, without any breaks, utilizing the power of advanced AI technology. This marks it as the first paint brand in Thailand to implement innovations designed for you, creating a truly special experience in color work for customers and users.

The new solutions for color work consist of two offerings:

  • Nong Nippon – 24-Hour AI Color Assistant, developed from a droplet-shaped mascot, is ready to provide expert consultation on all aspects of color work, whether it’s addressing color issues, product inquiries, calculating painting area, finding product distributors, or offering inspiration from over 2,338 shades of Nippon Paint. Nong Nippon is truly dedicated to providing assistance.
  • Colour Design – An AI-powered solution that translates users' color and style inspirations into realistic images, helping users design their rooms or homes more accurately and effectively.

Both AI-powered solutions will meet the needs of all Nippon Paint users, including B2B groups such as designers, project developers, and contractors, as well as B2C groups like homeowners and painters, further distinguishing Nippon Paint as a pioneering color innovator not only in products but also in comprehensive service innovations.

“Nong Nippon” – The 24-Hour Intelligent AI Color Assistant – Your Expert Color Consultant

The standout feature of “Nong Nippon” is that it is an intelligent AI solution specializing in color work that can comprehensively address users' needs, including solving color problems, product inquiries, finding desired color inspirations, and answering specific questions as if conversing with a real color expert.

Nong Nippon has been trained, learned, and made decisions based on a dataset that Nippon Paint has developed into an accurate and reliable color work database, which continues to evolve daily. This allows Nong Nippon to answer complex questions and understand users' needs precisely. For example, if asked, “How many cans of paint do I need for a 30-square-meter room, and what will the budget be?” Nong Nippon will provide detailed calculations, summarizing the number of paint cans, estimated costs, and budget recommendations for hiring a painter. This makes consultations from Nong Nippon suitable for all customer groups, whether they are homeowners, novices in painting, or professionals in the industry.

Additionally, in terms of functionality, Nong Nippon can accept questions via text input or use a Speech-to-Text system to convert voice queries into text. When answering questions, Nong Nippon responds with readable text and utilizes a Text-to-Speech system to vocalize all responses, making it convenient for both asking and listening to answers. Furthermore, Nong Nippon currently supports Thai and is in the process of developing support for English soon, allowing it to serve both Thai and international users.

Users can consult or chat with “Nong Nippon” the 24-Hour AI Color Assistant via the website https://nongnippon.nipponpaintdecor.com/nongnippon/th or Line OA: @nipponpaint at any time.

“Colour Design” Translates Color Imagination into Realistic Images with AI Power

Another creative solution that Nippon Paint brings to create a personalized experience for customers is “Colour Design,” a solution on the website platform, a destination for design that helps users translate their color and design style imaginations into realistic images. This allows customers and designers to visualize their dream rooms or homes more clearly and inspires them to expand their design imagination with AI.

To use Colour Design, users can upload a photo of their actual house or room they wish to design to the website, then select a color tone from 15 options, such as white, green, or earth tones, followed by choosing from 9 styles, such as minimalism, industrial, or vintage, and adding additional design descriptions like “I want to change it to a senior bedroom.” The system will process and transform the original image into a new design sample according to the brief, not only changing the wall colors but also helping to design furniture styles and decorations comprehensively, along with providing the “color codes” of Nippon Paint products that customers can use immediately.

Those interested in using Colour Design can try it out through the website https://aidesigncolour.nipponpaintdecor.com/aidesigncolour/th. Nippon Paint believes that this solution will fulfill the needs of both homeowners wanting to see realistic images before choosing new colors and designers looking for color inspiration from AI.

Meeting the Commitment to “24-Hour Customer Service” with Heart

Mr. Narongrit Malainuan, Marketing Director of Nippon Paint Decorative Coatings (Thailand) Ltd., revealed that the development of both solutions, “Nong Nippon” and “Colour Design,” stems from Nippon Paint's commitment to meet customer needs 24 hours a day, 7 days a week, leading the brand to innovate solutions that can serve customers accordingly.

“With Nippon Paint's customer-centric approach, we see that the brand can enhance our service efficiency to enrich customer experiences by answering inquiries or helping create color designs according to their needs 24/7. At the same time, we found that current technology is advanced enough to be developed and utilized. Thus, Nong Nippon and Colour Design were born, leading to the creation of AI solutions aimed at providing exceptional color work experiences that can respond and design room colors accurately and quickly as planned,” Mr. Narongrit stated. “Additionally, we chose to use ‘Nong Nippon,’ the mascot character of Nippon Paint, as the character for creating the intelligent AI assistant, in line with our marketing strategy to use the mascot to enhance brand recognition while establishing a clear and distinct image that Nippon Paint is a true leader in color innovation.”

Both innovative solutions from Nippon Paint have been grandly launched at the event “NIPPON PAINT COLOURVERSE – Inspire Your World,” held from March 6-9, 2023, at Beacon 3, G Floor, CentralWorld Shopping Center. Special for attendees, they had the opportunity to consult live with AI “Nong Nippon” through a 3-meter tall Holovue screen, and the feedback for Nong Nippon during the event was filled with appreciation for its expertise in answering color-related inquiries for participants throughout the four days.

Moreover, attendees enjoyed the “Colour Brainwave” technology, which reflects users' personality colors through brain waves while designing rooms with the “Color Design” system, translating it into color designs for dream spaces from Nippon Paint's 2,338 shades that can meet every user's imagination. For the Colour Brainwave innovation at this event, Nippon Paint went all out by creating a giant mock-up room to reflect colors from brain waves into a virtual room in real-time, opening a 180-degree view of users' imaginations.

Moving forward, the machine learning system behind the success of “Nong Nippon” and “Colour Design” will enable both AI-powered solutions from Nippon Paint to respond to increasingly complex color work needs, establishing itself as a key leader in color expertise that all customer groups trust, while being an advanced intelligent color assistant… designed for you.